Ricken Financial has been featured on CBS St. Louis, appearing on both Great Day St. Louis and CBS Sunday Morning to share educational perspectives on retirement planning and long‑term financial strategies.
These television segments reflect our commitment to helping individuals and families understand their options, ask better questions, and make informed decisions as they approach retirement.
Television Appearances
Great Day St. Louis
CBS | KMOV – Channel 4
The Ricken Financial team appears on Great Day St. Louis, a local morning program focused on timely, informative conversations with trusted professionals.
During these interview segments, we discuss topics that are often top of mind for those nearing or in retirement, including:
- Creating reliable income in retirement
- Planning for healthcare and long‑term care expenses
- Understanding key financial decisions during retirement transitions
- Saving on lifetime income taxes
Our goal is to provide clear explanations and practical education—without jargon or pressure.
CBS Sunday Morning, 8 – 9:30 a.m.
CBS | KMOV – Channel 4
Ricken Financial is also featured during CBS Sunday Morning, reaching viewers through nationally recognized programming.
These segments focus on helping individuals better understand:
- Strategies to manage income and taxes efficiently
- Retirement income strategies
- Long‑term planning in an uncertain market environment
- How thoughtful planning can support greater confidence over time
Each appearance aligns with our belief that retirement planning should be rooted in education, clarity, and purpose.
At Ricken Financial, education is at the core of everything we do—on television, on our podcast, on our radio program, at community events, and in one on one conversations.
We believe that when people understand their options, they plan with purpose and retire with joy.
If you would like to learn how these strategies may apply to your personal situation, we invite you to connect with our team.
Frequently Asked Questions About Our TV Appearances
Why does Ricken Financial appear on television?
Our television appearances are part of our ongoing commitment to education. Programs like Great Day St. Louis and CBS Sunday Morning allow us to share general retirement planning concepts and help viewers better understand the questions they should be asking as they plan for the future.
Is the information shared on TV personalized financial advice?
No. Television segments are designed to be educational and informational in nature. We discuss general concepts and strategies and are not intended to provide personalized financial advice. Just like a fingerprint, every individual’s financial situation is unique.
Who are these TV segments designed for?
Our TV appearances are intended for individuals and families who are approaching retirement or already retired and want to better understand topics such as income planning, tax reduction strategies, healthcare considerations, and long term financial decision making.
If I saw you on TV, what should I do next?
If a topic discussed on television resonated with you, the next step is typically a conversation. A personal discussion allows us to better understand your goals, concerns, and circumstances before exploring whether working together makes sense.
Do you offer the same strategies discussed on TV to every client?
No. While the concepts discussed on television are broadly applicable, any strategy we discuss with a client is shaped around their specific situation, goals, and needs. There is no one size fits all approach to retirement planning.
Why do you focus so much on education?
We believe better decisions start with better understanding. Our approach—on TV and in our office—is built around clarity, communication, and helping people feel more confident about the choices they are making.
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